Business Analytics is about turning data into decisions.
This book covers the full range of BA topics, including statistics, machine learning and optimization,
in a way that makes the topic accessible to a broader audience.
Through this book decision makers can gain enough insight into the subject to have meaningful discussions with the machine learning specialists, and starting data scientists can use it to get an overview of the field and make their first steps as a business analytics specialist.
The book contains many exercises, and along the way you learn R, a popular tool for statistics and machine learning.
A pdf with the first chapters can be downloaded, as well as answers to all exercises.
You can mail me for an inspection copy if you are considering to use this book for a course. For classes I can also arrange for a reduced price per copy.